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Jeffrey Rufino

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Here are 10 tips for building a quality small business website

August 2, 2021 by Jeff Rufino

Your brand message can be communicated effectively through a quality website. You must consider a few key elements when designing your website, no matter if you run a local business or a luxury brand. Here are some key tips from members of the online small business community.

 

Web design should be based on the Golden Ratio

Designing a website is both an art and a science. By using the golden ratio, you can ensure that your website directs your visitors’ eyes in the right direction. 

 

Research keyword ideas

Every website needs keywords, as they can help relevant visitors find your site. Consider the topics that are most relevant to your target audience before adding keywords. 

 

Create website popups your visitors will love

Visitors to websites don’t really like pop-up ads. However, they can be made a bit more appealing. 

 

WordPress Statistics: What You Need to Know

One of the best platforms for building quality websites is WordPress. You can learn so much about WordPress sites from these statistics from Blogging Wizard’s Matt Moran. 

 

Brand Your Luxury Brand to Attract Consumers

Your website should play an important role in your messaging strategy if you want to build a luxury brand. When designing it, keep your luxury customers in mind. 

 

Get back your customers’ loyalty

Following the closures of COVID-19, many local businesses are struggling to regain customers. It is possible, however, to foster the loyalty you once enjoyed with your customers. 

 

Keep your customers engaged and coming back

Websites aren’t just tools for attracting new customers. Furthermore, you can cultivate deeper relationships with those you already know. 

Cybersecurity threats you need to watch out for

Websites and other online assets need to be protected with online security. Sites of different types face different threats. 

 

The newest trends in visual content marketing

A website’s visual content can make a huge impact on users. Find out how to improve your web content this year by checking out this Search Engine Journal article by Julia McCoy.

 

If you have any questions about website development, feel free to contact me at 0411 530 910.

Filed Under: Web Development

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Jeffrey Rufino
Jeffrey Rufino
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Ryan Jackson
Ryan Jackson
01:57 06 Jun 18
Jeff has as a vast array of knowledge on personal branding and social media but also has a sharp focus on ROI. Very experienced in digital marketing and always happy to give advice. Jeff has given me invaluable help and I highly recommend him.
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Although he excelled at design and IT in high school, Jeffrey initially worked in hospitality and retail. He felt unfulfilled and always kept his early interests on a backburner. When social media began to explode in popularity in 2007, Jeffrey instantly saw the possibilities of what it could do for people’s careers.

Jeffrey became so active online, developing what he didn’t realise at the time was his “personal brand”, that he found himself at the top of Google search results. He began to be widely recognised throughout numerous business networks in Australia.

As a result, he realised that if he could grow his own personal brand so successfully in this way, he wanted to do the same for others. Since then, he has built a strong reputation for himself as a brand developer for entrepreneurs from a wide range of industries.
Jeffrey has also written a book about his experiences of helping people achieve their business goals through promoting their personal brands online.

Order your copy of Personal Branding for Entrepreneurs: The Art of Owning the Front Page for Your Name on Google here on this website.