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Jeffrey Rufino

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Simply Smarter Marketing

August 18, 2021 by Jeff Rufino

Michael Healy MP at the Cairns Google Conference

Marketing is the lifeblood of any business, and it’s more important than ever in the digital age. From educating to informing, from building a strong reputation to maintaining demand and relevance, it’s essential for any company!

 

With the right strategies, your marketing campaign is sure to be a success! All it takes is some effort and time on your end and you can boost sales, attract new customers, or build brand awareness.

Exciting new marketing methods are being developed all the time! Here are some techniques that you can use to increase your marketing ROI.

  1. Identify your core metrics

Sales, leads, and traffic are the key metrics for any marketing campaign. Your marketing messages will be effective if you measure conversions, bounce rates and unique visitors after each campaign to see how they responded.

No matter how much you know about marketing, you can always improve. Make sure your ROI continues to grow by refining your marketing tactics using this data.

  1. Use a variety of marketing methods

In the digital economy, it is imperative to test different campaign channels, but it is equally important to find the right mix of digital and traditional channels. Finding the channels that work best for your business and objectives is the key.

Here are some key marketing channels to consider:

  • Google AdWords
  • Search Engine Optimisation
  • Social Media Marketing

By determining what channels are most effective, you can focus on them to maximise ROI.

  1. Try something new

Experimentation is essential to product development and marketing. An easy test-and-learn approach can provide many valuable insights. You can, for instance, try taking one action with a target group and none with a control group.

Now that you’ve completed your experiments, you’ll want to compare the results from each group and determine which action was the most effective. To ensure that your results and process are as clear as possible, it is a good idea to keep your experiments focused on one topic at a time.

  1. Perform split testing

You can compare two versions of the same campaign to see which strategy is most successful by using A/B testing. By doing so, you can determine the best way to optimize your marketing efforts and achieve the best possible results.

  1. Measure the impact of a survey through survey sampling

Asking your customers directly is one of the best ways to find out what they want. A sample of your customers can be surveyed to get answers to important questions that will influence your marketing efforts.

You can choose a sampling method that works best for your specific needs from the many available.

  1. Keep an eye on your spending and income

If you are looking for ways to increase your return on investment, you need to look at the amount you spend and the return it generates. Make sure you analyse your spending and income at each stage of the campaign to find out where you are spending a lot but getting little return.

If you want to find out if you’re getting the results you want, you can compare your metrics across all your marketing channels.

For this reason, measuring your marketing ROI is essential for determining the success of your campaign. With tangible numbers, you can evaluate the campaign’s performance and find out where improvements could be made.

With this data, you can create and steer future marketing campaigns in the right direction. A better campaign will ensure you’re adding value to your brand and help shape marketing investment decisions in the future.

 

Filed Under: Small Business

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5.0
Jeffrey Rufino
Jeffrey Rufino
5.0
Ryan Jackson
Ryan Jackson
01:57 06 Jun 18
Jeff has as a vast array of knowledge on personal branding and social media but also has a sharp focus on ROI. Very experienced in digital marketing and always happy to give advice. Jeff has given me invaluable help and I highly recommend him.
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Although he excelled at design and IT in high school, Jeffrey initially worked in hospitality and retail. He felt unfulfilled and always kept his early interests on a backburner. When social media began to explode in popularity in 2007, Jeffrey instantly saw the possibilities of what it could do for people’s careers.

Jeffrey became so active online, developing what he didn’t realise at the time was his “personal brand”, that he found himself at the top of Google search results. He began to be widely recognised throughout numerous business networks in Australia.

As a result, he realised that if he could grow his own personal brand so successfully in this way, he wanted to do the same for others. Since then, he has built a strong reputation for himself as a brand developer for entrepreneurs from a wide range of industries.
Jeffrey has also written a book about his experiences of helping people achieve their business goals through promoting their personal brands online.

Order your copy of Personal Branding for Entrepreneurs: The Art of Owning the Front Page for Your Name on Google here on this website.