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Although he excelled at design and IT in high school, Jeffrey initially worked in hospitality and retail. He felt unfulfilled and always kept his early interests on a backburner. When social media began to explode in popularity in 2007, Jeffrey instantly saw the possibilities of what it could do for people’s careers.

Jeffrey became so active online, developing what he didn’t realise at the time was his “personal brand”, that he found himself at the top of Google search results. He began to be widely recognised throughout numerous business networks in Australia.

As a result, he realised that if he could grow his own personal brand so successfully in this way, he wanted to do the same for others. Since then, he has built a strong reputation for himself as a brand developer for entrepreneurs from a wide range of industries.
Jeffrey has also written a book about his experiences of helping people achieve their business goals through promoting their personal brands online.

Order your copy of Personal Branding for Entrepreneurs: The Art of Owning the Front Page for Your Name on Google here on this website.